Corporate Image Monitoring

Esha in collaboration with its print media and media analysis partners, makes available a comprehensive package of information and its exhaustive analysis. Esha partners with Cirrus, leader in Media Analysis and PR Evaluation. Available online, it provides unique editorial metrics and comprehensive analysis of the media slant. It helps bring about measurability and accountability to your media relation's plans, thereby aiding the elimination of adhocism from this critical communication tool. In short it helps you to assess the 'bang' for your 'buck', pertinently helping you plan for the next bang.

Capturing both the qualitative and quantitative elements of media exposure has never been easy, nor an exact science. However, through Cirrus Media Analysis service we can show what your unpaid media means in terms of impact and value.

Television Monitoring Intelligence Report

Esha Broadcast’s Television Monitoring Intelligence Report highlights the brand visibility on the numerous television networks. The parameters used for monitoring are prime time vs. non prime time, coverage on 100+ television channels and date wise reporting of coverage over a specified period of time. The outline of the report includes flexible number of keywords and easy-to-understand graphs to get a better overview of the brand visibility on television.

TMIR will reflect on the reputation and positioning of the brand, the product, the spokesperson, the company individually and vis-à-vis the competition on the television medium which in turn will assist the client in the long term business planning and growth.

The monitoring focused on the distribution of airtime for keyword and compilation of airtime taken up by the exposure to the messages.

Demonstrate the value of public relations efforts with reliable data.